Multi-touch attribution without the enterprise price tag. qklnk gives you the same core insights as ThoughtMetric — starting at $9/mo instead of $99/mo.
qklnk
$9
/month for full attribution
ThoughtMetric
$99
/month starting price
That is up to 11x the cost for fewer features.
| Feature | qklnk | ThoughtMetric |
|---|---|---|
| Multi-touch attribution | Yes | Yes |
| First-touch attribution | Yes | Yes |
| Last-touch attribution | Yes | Yes |
| Position-based attribution | Yes | Yes |
| Link-level attribution (which specific link drove the sale) | Yes | No — channel only |
| Built-in link shortening | Yes | No |
| Auto-UTM parameter generation | Yes | No |
| First-party tracking | Yes | Yes |
| Custom domains | Yes | Yes |
| Designed for organic content creators | Yes | No — built for paid ads |
| Free plan | Yes — $0/mo | No |
| Starting price with attribution | $9/mo | $99/mo |
Multi-touch attribution
qklnk
Yes
ThoughtMetric
Yes
First-touch attribution
qklnk
Yes
ThoughtMetric
Yes
Last-touch attribution
qklnk
Yes
ThoughtMetric
Yes
Position-based attribution
qklnk
Yes
ThoughtMetric
Yes
Link-level attribution
qklnk
Yes
ThoughtMetric
No — channel only
Built-in link shortening
qklnk
Yes
ThoughtMetric
No
Auto-UTM parameter generation
qklnk
Yes
ThoughtMetric
No
First-party tracking
qklnk
Yes
ThoughtMetric
Yes
Custom domains
qklnk
Yes
ThoughtMetric
Yes
Designed for organic content creators
qklnk
Yes
ThoughtMetric
No — built for paid ads
Free plan
qklnk
Yes — $0/mo
ThoughtMetric
No
Starting price with attribution
qklnk
$9/mo
ThoughtMetric
$99/mo
ThoughtMetric was designed for e-commerce businesses running paid ad campaigns across Facebook, Google, and TikTok. It is a capable tool for that use case. qklnk was built for a fundamentally different problem.
ThoughtMetric can tell you that "YouTube" drove a conversion. qklnk tells you it was the link in the description of your March 14th video, even the specific placement in the description or your pinned comment link. Create a separate short link for each placement and track them all individually.
To use ThoughtMetric fully, you still need a link shortener, a UTM builder, and the ThoughtMetric platform itself. qklnk combines all three. Shorter links, consistent UTMs, and attribution — in one place, at one price.
Both tools offer first-party tracking and custom domains. But qklnk also handles your short links and UTM parameters in the same workflow. No switching between tools, no copy-pasting between platforms.
Paid ad attribution needs to pay for itself immediately. Organic content builds slowly — a video you posted six months ago might still be driving conversions today. At $9/mo, qklnk's cost makes sense even when your content revenue is still growing.
Comparison based on publicly available information as of April 2026.